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The 3Ps

Our passion


The nobel Date Fruit

We believe the secret to success, for any business, regardless of the industry, 

follows the 3Ps:

  • Passion / Purpose

  • Product

  • People

Passion, a good product or service and a great team, and there is no holding back.  

If you lack one of these qualities, your business will face difficulties. It is crucial to find purpose behind what we are doing, once that is done, we can feel passionate about our work, product, and overall existence. When this is achieved, motivation is phenomenal. 

We are a boutique consultancy focussing mainly on the luxury retail and F&B sector, however, we do have a favorite genre. We love working with people from all indutries, but the one that makes our hearts skip a beat, is the confectionary and gourmet dates segment. Lush dark shiny chocolate, juicy golden brown dates, crispy nuts and smooth caramel. This is what our dreams are made off. And as of today, we are the only speciality Consultancy that can cater to dates businesses around the world, with the unique know-how of farming, processing, packaging, marketing, distributing and retailing the noble date fruit! 


World-wide more than 600 different varieties of dates exist, yet most people have only ever tried one or two kinds, which is why we wish to share our knowledge about the noble dates, a forgotten fruit. 

Dates are a power food of nature and should be part of any healthy diet, providing a wide range of essential nutrients and potential health benefits. Dates are rich in vitamins, protein and minerals including copper, sulfur, iron, magnesium and fluoric acid. Dates are high in dietary fiber, very low in fat and are an excellent source of potassium.

Quick facts:


  • Dates are a good source of dietary fiber.

  • Studies show that low fat – high fiber diets reduce cancer.

  • Dates contain both soluble and insoluble fiber. Insoluble fiber increases the rate at which food moves through the digestive system, soluble fiber may help control diabetes by decreasing elevated blood glucose levels.

  • Dates are packed with complex Carbohydrates making them a powerhouse of nature.

  • Natural sugars such as fructose, glucose and sucrose provide quick energy.

  • Eating dates and drinking water is an ideal, natural way to replenish the body’s need for potassium. Potassium is an essential mineral needed by your body to maintain muscle contractions, including the vital heart muscle.

  • Weight for weight, dates contains more potassium than bananas.

  • Dates contain a variety of B-complex vitamins; these vitamins have a variety of functions that help maintain a healthy body.

  • Dates are fat free, cholesterol free and sodium free, reducing the risk of both heart disease and cancer.


Date pyramids souk dubai.JPG

The Date Encyclopedia

For more information about this wonderful fruit, visit our sister website: 

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